It’s often said that the marketer’s true role in a business is to represent “the voice of the customer.” But in my experience, that voice can sometimes get lost in translation.

This is why we’ve called our content marketing agency ‘Pidgin.’ We want to help your business find the right people to talk to and when it finds them, to understand how to speak their language authentically without losing your own identity and uniqueness along the way.

We work primarily with professional services and tech organisations to clarify their brand, define their communications strategy and deliver exceptional, engaging and emotion-led content which drives awareness, sales and job applicants.

Who is Pidgin Marketing?

Martin Byrne

Founder, Marketing Consultant

 

 

Martin Byrne

Martin Byrne has over twenty years of experience working with some of Northern Ireland’s premier media titles, leading communications agencies and in-house with some of its most successful brands.

Starting his career in the advertising department of the Belfast Telegraph, he worked in a variety of media-side advertising teams before restarting his career with a move into public relations at Morrow Communications. Here he quickly moved from a junior position to an Account Director role, picking up qualifications in digital marketing and leading the agency’s first forays into social media and digital marketing.

Moving to an in-house Head of Marketing role with Douglas & Grahame, Martin worked on a portfolio of menswear brands, including flagship brand Remus Uomo. Martin grew a small marketing team to deliver on complex multichannel strategies that delivered massive gains in e-commerce sales and digital audiences, oversaw the launch of new flagship and franchise stores, celebrated Remus Uomo’s 25th anniversary and kickstarted the re-definition of the brand with new agency partners.

After leaving to start a family, Martin founded Pidgin Marketing - a full-service content marketing agency based in Belfast.

Martin is an empathic and warm communicator who brings human-centred insights to data-driven strategies and infuses authentic emotion into even the most ‘corporate’ communications.

The Pidgin Team

  • Public Relations

    We don’t offer traditional media relations as an in-house service, but as an experienced PR consultant, I can help you define a comms strategy which includes a media relations element and help you select the right PR practitioner.

  • Design

    We can create simple graphics and content for social media / digital ads in house but when complex visual assets are required or we need to re-define your visual identity we work with trusted design experts.

  • Web Development

    We’ll manage the day-to-day operation of your website, but if something technical is required, this is best left to a specialist. We work with a range of digital service providers from quick tech ‘fixers’ to digital transformation experts.

  • Videography/ Photography

    We offer a range of services, both in-house and outsourced, depending on your existing assets, your budget, and the production level you require.