Someone once told me the marketer’s job is to represent “the voice of the customer” in a business. But in my experience, that voice can sometimes get lost in translation.
This is why I have decided to call my new business ‘Pidgin.’ I want to help your business find the right people to talk to and when it finds them, to understand how to speak their language authentically.
My name is Martin Byrne, I’ve been working in marketing communications for twenty years and I have broad, high-level experience in marketing communications across multiple sectors.
Who is Pidgin Marketing?
Martin Byrne
Founder
Core Skills
Marketing Strategy
Media Relations
Copywriting
Content Marketing
Digital Marketing
Social Media Management
Career Snapshot
Head of Marketing, Douglas and Grahame Ltd
5 years, 3 months
A Head of Marketing role, creating and delivering omnichannel marketing strategies including e-comm, physical retail marketing, wholesale marketing, content creation, digital marketing, consumer and corporate media relations, advertising strategy and campaign planning.
Communications Consultant – Comms Director, Morrow Communications
3 years, 10 months
I started in a junior position in this award-winning PR firm and left as a Communications Director, leading multiple integrated marketing campaigns for a variety of client accounts. During my time with Morrow, I delivered award-winning integrated campaigns for major supermarket retailers, FMCG brands, community events and media brands.
Sales & Marketing Manager, Advanz Promotions
3 years, 1 month
An all-encompassing role with this provider of ambient and mobile outdoor advertising, allowing me to develop a network of trusted agency contacts and work with them on developing innovative ambient advertising campaigns
Sales Executive / Account Manager, Independent News & Media Plc
5 years, 7 months
My first role after university was working in The Belfast Telegraph ad department. This role gave me my start in advertising and marketing. Starting in ad sales and latterly working on the creation and launch of new publications, my time here gave me an understanding of the media landscape which became the foundation of my career.