Marketing Services
Whether it’s the creation of a strategy for your team to implement, an outsourced area of your comms plan or an ad hoc support when your team is under pressure, we’re here to help.
Our Services
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Marketing Strategy
We’ll work with you to define your business goals, set measurable objectives and plan your progress towards them.
We can operate as an outsourced Marketing Director for your business, shaping a strategy for your more junior internal team to implement or we can be the executors of your strategy (with added insights from us if required).
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Content Marketing
Everything from SEO-focused website content and blogs, video case studies, rich brand video, product photography, social media graphics, podcasts, interactive tools and email marketing campaigns - we’ve directed and directly produced all of the above.
Whatever channels are right to reach and engage your audience we have the in-house expertise or the specialist connections to provide it.
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Social Media Management
Social media is a core channel for any marketing campaign, but too often, the work involved in an ongoing presence on social media is overlooked or underestimated.
We offer a full-service, end-to-end solution to our clients, providing quality, consistency and insight from their social media channels. From developing a social media strategy, editorial schedule and visual assets to ongoing management, paid social and reporting, we turn social into a powerful yet seamless tool for meeting your objectives.
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Copywriting
Words are important, for information, for persuasion, for conversion, for feeling. Trust your copywriting to someone who can balance creativity with intent and create beautiful text which tells your story and achieves your strategic objectives (that’s me, by the way).
We offer a full range of copy/content writing services, from setting brand words and creative taglines to core website content, regular SEO-optimised blog content and engaging social media posts.
Words are sort of our thing.
Service Packages
The Employer Brand Builder
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Social media is a powerful tool for building your employer brand, helping to showcase your most valuable asset—your people. Working as an extension of your internal team, I’ll create a library of visual assets and produce engaging, relevant social content in your brand’s tone of voice, designed to attract the right people to your recruitment campaign.
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Organic content is just one side of the coin. To ensure your content reaches your most valuable audiences, we’ll run professional, highly targeted digital ads tailored to your specific brief.
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Content on your brand’s social accounts is just one part of the equation—activating your team to re-share content and create their own, aligned with your brand goals, takes it to the next level. This begins with bespoke, detailed, and actionable LinkedIn training, delivered either in person or online.
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Working directly with a select group of your team, we’ll build a highly engaged cohort of brand ambassadors who will establish themselves as thought leaders in their fields. This service is delivered through a phased mentorship programme, starting with a ‘done for you’ content marketing approach. As the programme progresses, it transitions into a personalised coaching service and, eventually, a hands-off mentorship, offering ongoing professional feedback at a pace that suits each participant.
The Content Marketing Navigator
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We’ll work with you to define or refine your marketing strategy and develop a content marketing plan designed to meet your objectives. From content types to suppliers and timelines, this planning stage will outline exactly what’s needed to achieve your targets.
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While we produce most content in-house, we also collaborate with trusted specialist suppliers when needed, bringing together an A-team to deliver consistent, high-quality, and easily manageable content. From high-end brand videos and engaging talking head interviews to podcasts, blogs, infographics, and social media posts—we’ll handle it all, taking the workload off your team.
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We create cost-effective digital ad campaigns to ensure your content investment reaches the right audience every time.
Though often overlooked, this aspect of content marketing is essential for success on today’s social platforms and typically requires a relatively small investment.
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Our service is designed to make the ‘busy work’ of running a content marketing strategy as manageable as possible.
We’ll implement a ‘light touch’ management and reporting programme, using shared workspaces, workflow tools, reporting dashboards, and automation to help you balance control over the output with freedom from the day-to-day tasks.
The Brand Comms Refresher
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We’ll meet to discuss not only your communications plan but also your broader business strategy, including your vision for the business and your role within it. Together, we’ll craft a plan to help you achieve that vision.
We’ll distil everything into an easy-to-implement plan, complete with clear objectives, targets, strategies, and tactics. You can choose to implement it yourself or have us handle it for you.
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Once your strategy is clear, we’ll review your existing brand and messaging, proposing adjustments where necessary. This often involves defining core communications elements like brand values, mission, and vision, which clarify your organisation’s communications direction and help unify thinking across the team.
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We’ll thoroughly analyse your existing content—from media coverage to your website and social media channels.
We’ll ensure your organisation’s communications footprint aligns seamlessly with your strategic goals, and we’ll outline a clear, actionable plan to drive you towards success.
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Once your strategy and brand are clear and we’ve assessed your current communications footprint, the work begins on elevating your brand with expertly crafted, targeted communications.