Marketing Services

Marketing activity without strategy is, to quote a Westlife song, like flying without wings. However, the song fails to mention, that flying without wings is ultimately short-lived and destined to end horribly. Don’t do marketing because you think you “should” be doing marketing.

I’ll work with you to help you uncover and clarify your objectives, set targets and translate those into proven marketing tactics to deliver growth for your business.

In the past ten years, I’ve done everything related to content marketing, which includes: content strategy creation; blog writing; social media management; email marketing; content outreach; working with influencers and user-generated content; SEO-focused copywriting; product description writing; art direction for photo and videography (flatlay, mannequin and model product photography, creative shoots for advertising and social); narrative brand films; training videos; animated how-to videos; TV advertising/sponsorship stings…the list goes on.

In more recent work, I’ve been creating powerful lead generation strategies for a range of professional services and SaaS companies which includes the writing of e-books, checklists, webinars and live events.

I’ve been heavily involved in managing social media channels for the past eight years since gaining my Professional Diploma in Digital Marketing. In that time, I have learned that content without a strategy is usually more damaging to your business than just doing nothing.

As an experienced in-house marketer with hands-on experience of growing genuinely valuable metrics and increasing revenue through social media, I understand the balance of content, community and commercial-thinking needed to grow your engagement and conversions through social media.

Words are important, for information, for persuasion, for conversion, for feeling. Trust your copywriting to someone who can balance creativity with intent and create beautiful text which tells your story and achieves your strategic objectives (that’s me, by the way).