Attract the Right Talent with Content That Works

Recruitment marketing that builds your employer brand and fills your pipeline.

Recruitment is changing. Your content needs to keep up.

The best candidates aren’t scouring job boards — they’re quietly researching you. They’re watching how you show up on LinkedIn, browsing your social channels, and reading between the lines of every post, photo, and profile.

If your content doesn’t reflect your culture, your values, or the kind of workplace you really are — they’ll scroll on.

At Pidgin Marketing, we help growing organisations turn their culture into content. The kind that attracts the right people and builds long-term trust.

You’re in the right place if…

  • You’re struggling to attract quality candidates through your usual channels

  • You’re hiring regularly or building a new team

  • Your recruitment content feels rushed, reactive or inconsistent

  • You want to reduce recruiter reliance and bring more of the process in-house

  • You know your culture is a selling point, but you’re not telling that story effectively

What We Do

  • Content Strategy for Recruitment

    We help you define what to say, where to say it, and how to say it — so your messaging reflects your values and reaches the right people at the right time.

  • Employee Advocacy & LinkedIn Training

    Empower your people to share your story. We run practical, accessible LinkedIn training sessions that get your team online and build visibility from the inside out.

  • Photography & Videography

    We produce high-quality photo and video content that feels real, not rehearsed — from team interviews to day-in-the-life snapshots.

  • Social Media & Community Management

    We manage your recruitment-focused content across LinkedIn, Instagram and Facebook — including:

    - Social media calendars and posting

    - Managed engagement on your company’s social profiles

    - Monthly performance reporting

  • Creative Content & Copywriting

    - Graphic design for social media

    - Job description rewrites that actually convert

    - People profile blogs and careers page content

    - Scripted and unscripted video planning

    - Internal comms support for culture-building

  • Social Ads

    Using targeted social ad campaigns, particularly on LinkedIn, Meta and Instagram, we help you:

    - Promote key roles directly to qualified audiences

    - Build brand awareness among passive candidates

    - Retarget people who’ve engaged with your content

    We handle creative, copy, audience targeting, ad spend management, and reporting — so your recruitment advertising is precise, efficient and worth every penny.

Does it work?

For the Belfast office of a leading global law firm, we developed a full recruitment content strategy including:

  • Weekly social content

  • Video content showcasing real people and culture

  • LinkedIn training for their entire team

  • Internal comms support

  • Paid ad campaigns targeting key roles

They saw a 350% increase in average applications per role, reduced agency costs, and strengthened their internal culture — all through smarter storytelling.

 FAQs

  • The strategy and planning stage can take as little as a couple of weeks with initial content production ready to be deployed within weeks if your team are aligned. Much depends on the current state of your content, how often you’re hiring, and how consistent your output needs to be — but most clients begin to see stronger engagement immediately and increased inbound interest within 6–8 weeks.

  • We can’t work without them! We work in tandem with internal HR and marketing teams — either leading the strategy or supporting delivery. We want to be an extension of your team and integrate into your business but we’ll always need “someone on the inside” to keep things moving when we can’t be there.

  • We can advise on suitable ad budgets and manage your spend as part of our ongoing support, particularly for LinkedIn and Meta platforms. The level of investment will depend on your individual goals, the size of your target audience and the quality of the content we’re producing together.